What is an Issue Campaign

Issue Campaigns are the work we do. Members of United Power identify problems and concerns in our communities. Through research, relationships and action these problems and concerns become our Issue Campaigns. We usually have more than one active campaign at any given time. The more Issue Campaigns we win — the stronger we get.

The issues can be large or small, but must meet the following criteria:

• They must make a difference in people’s lives.
• They must be specific and measurable.
• They must be winnable.
• They must help build our organization and move us forward.